Switch Mobile Provider With A Free Text Message
Ofcom has today announced major reforms that will make it quicker and easier to switch mobile provider.
Under the new rules, mobile customers will be able to switch provider by simply sending a free text message.
According to Ofcom research, one of the biggest hurdles people experience when changing provider is having to speak to their current provider, and facing unwanted attempts to persuade them to stay. Ofcom’s changes will give customers control over contact with their existing provider.
This is how Ofcom’s new ‘text-to-switch’ process will work:
Ofcom’s new rules also mean mobile providers will be banned from charging for notice periods running after the switch date. This will put an end to people paying for old and new services at the same time – saving UK mobile customers around £10m in total each year.
Bringing in such substantial reforms means mobile operators will need to make a number of changes to their systems, and require coordination between mobile companies. For example, industry will need to set up the new short codes for people to text, and the means to send instant automated responses to switching requests, as well as new billing arrangements to end notice-period double payments.
So there will be an 18-month implementation period before this comes into effect, meaning providers must comply by no later than 1 July 2019.
Duncan is a technology professional with over 20 years experience of working in various IT roles. He has a interest in cyber security, and has a wide range of other skills in radio, electronics and telecommunications.