Adobe is planning to launch the full version of its Photoshop app for the iPad as part of a new strategy to make its products compatible across multiple devices and boost subscription sales.
The software developer is planning to unveil the new app at its annual MAX creative conference in October, according to people with knowledge of the plan. The app is slated to hit the market in 2019, said the people, who asked not to be identified discussing private product plans. Engineering delays could still alter that timeline.
Scott Belsky, Adobe’s chief product officer of Creative Cloud, confirmed the company was working on a new cross-platform iteration of Photoshop and other applications, but declined to specify the timing of their launches.
“My aspiration is to get these on the market as soon as possible,” Belsky said in an interview. “There’s a lot required to take a product as sophisticated and powerful as Photoshop and make that work on a modern device like the iPad. We need to bring our products into this cloud-first collaborative era.”
A Photoshop iPad app would immediately hurt a slew of mobile apps that have sought to fill the void, including Pixelmator, Affinity and Enlight Photofox.
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