4 Quick Ways to Create Promotional Graphics that Work

One of the most important factors of one’s marketing efforts is creating visually pleasing and informative content – especially when it’s of a promotional nature.

When you’re promoting your business, a product or a campaign, it needs to be eye-catching and grab your audience’s attention, yet still be simple enough to make the information easy to grasp.

Creating promotional graphics is typically left up to professional graphic designers. But what if you’re a small business that can’t afford to outsource that kind of work just yet?

Here are a few tips to help you create professional-looking and visually stunning promotional graphics that will make your audience look twice and drive the action you’re looking for.

Use a Template

To make things as simple as possible for yourself, and to avoid any disasters, make use of online templates.

There are a few great websites that allow you to use and customise templates of any shape, size and style. For example, you can find a free banner design to fit exactly what you need. Once you’ve chosen a template you can edit the text, colours, images, and other design elements to make it just right for your business. Make sure to use trustworthy sites and avoid any companies that put a watermark on your final design.

Use Stock Images

When you have access to high-quality images, designing your promotional graphics will become ten times easier. Stock images are photographs that are not copyrighted and are free for anyone to use in their designs.

Some stock image websites are better than others, some are free but offer their highest quality images for a subscription fee. Take a look at what you can find online – for the most part, you should be able to find stunning photos of just about anything for free. You can use these in any business and social media content you want to create in the future.

Keep Things Simple

There’s immense value in simple advertising. When promotional graphics and social media posts are overly busy, they can feel like a chore to read, and viewers will often simply scroll past them.

Keep your graphics simple by relying on just one or two major design elements – a photograph or illustration and your main text. Of course, extra elements can be added, such as smaller text containing details or decorative bits and pieces. However, mind that you don’t overfill your design.

Stay On Brand

Finally, remember to stay on brand with all your graphics and other posts. This basically implies that when you’re designing promotional content (or any content for that matter), you need to align it with your brand’s aesthetic. Use the same or a similar colour palette, designs and styles, the same fonts and even tone of voice. This is important for your customers to be able to get to know your business and feel like they have an understanding with you. This will improve your brand image and breed customer loyalty over time.