4 Ways You Can Use Social Media to Boost Business

Staying up to date with tech trends is important for businesses of all sizes and types, and social media is a big one to pay attention to in the modern age. With such a large percentage of the population constantly picking up their phones throughout the day, social media has become one of the primary ways in which we do business and advertise.

If your social media game isn’t up to standard, you could be missing out on some serious benefits. Here are a few ways you could be using your profiles to see growth.

Sponsored Ads

First of all, using sponsored or promoted posts on Facebook and Instagram can be a tremendous help in expanding your reach and gaining new followers and new customers. This function allows you to promote your posts to a very specific demographic, and you can tailor every detail to your needs and budget.

You can really take advantage of the Internet here and use free online templates to create Facebook ads or Instagram posts that will look professional, and easily grab your audience’s attention and get them to click.

Influencer Marketing

Probably the biggest way businesses are using social media right now is through influencer marketing, which could essentially be described as modern-day word of mouth. Influencers and content creators on social media have taken the marketing world by storm in recent years.

The way into this realm is to find a handful of social media personalities that really embody your target market and what your brand is about. From there, the strategy on how to collaborate is up for discussion. You might pay them directly, sponsor them, or offer them a discount code to provide to their followers – the options are endless.

More Engagement

Social media also provides businesses with a great opportunity to connect and engage on a deeper level with their audience. You have a very direct line of communication that can be opened up for quick and easy customer service, as well as gathering opinions and sharing information in the blink of an eye.

For example, there are various ways businesses can use Instagram stories to engage with their followers. This function has features like question boxes, polls where the audience can vote, swipe-up links or even ‘live’ where companies can show behind-the-scenes stuff or do Q&As.

Running Giveaways and Competitions

Finally, apps like Instagram and Facebook make running competitions really easy, which is another great way to increase your reach, get people interested and lock in some customer loyalty. You could run giveaways for company birthdays, new launches, seasonal events, or any other reason. It’s a fun way to engage with your community and give back in thanks for the support.

You’ll probably need to use third-party apps or tools for running competitions on your social media, but many of these are free and user-friendly. Social media platforms make campaigns like this incredibly easy and completely free – unless you want to promote your giveaway on the app too.


Duncan is a technology professional with over 20 years experience of working in various IT roles. He has a interest in cyber security, and has a wide range of other skills in radio, electronics and telecommunications.

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