Artificial Intelligence (AI)News

Amazon launches new AI search for Fire TV devices

Fire TV now offers a new way to search using Alexa that makes discovering something new to watch more delightful and easy. Fire TV’s new AI-enhanced search combines artificial intelligence with Fire TV’s extensive entertainment content and app library, enabling you to find personalized TV show and movie recommendations using natural language.

You can ask Alexa to search for streaming content recommendations in the same way you might ask a friend with encyclopedic knowledge about TV shows and movies, using complex or nuanced language to ask for options based on topic, genre, plot, character, actor, and even by quotes. For example, you can say things like:

  • “Alexa, show me movies about dog and human friendships.”
  • “Show me psychological thrillers with surprise endings.”
  • “What movie has the line, ‘You’re killing me Smalls?’”

Ten years ago, Fire TV introduced a new way to search for entertainment content using just your voice, and today, we’re reinventing that experience again with the power of AI.

This new Fire TV search experience is powered by an Amazon-built large language model (LLM), which enables customers to ask Alexa for personalized TV show and movie recommendations using natural language. These recommendations are contextual, personalized for you, and will include choices from your Prime Video or other streaming subscription libraries, so you know which ones are free to you.

The new Fire TV search experience has begun to roll out to customers in the U.S. in English on select Fire TV devices running FOS6 and later. It will be available on all eligible Fire TV devices in the U.S. in the coming weeks.

Kerry Dean

Kerry is a Content Creator at she has spent many years working in IT support, her main interests are computing, networking and AI.

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