Disney+ ties with Netflix for Most Popular Platform in the UK,Surpassing Amazon Prime Video
JustWatch has released its latest report on the UK streaming industry, analyzing market
developments throughout the first quarter of 2026. Based on insights from more than 3 million
monthly active film fans on the JustWatch app and website in the UK, the study reflects shifts in
streaming user interest and engagement across more than 130 subscription video-on-demand
(SVOD) providers over the past three months.
Key Takeaways:
● Disney+ draws level with Netflix after a year of steady gains: Netflix’s -1 percentage
point (pp) dip this quarter brings it to 23%, now tied with Disney+, which has steadily
expanded its share (+3 pp year-over-year). The result is a rare dead heat at the top of the
UK streaming market.
● Apple TV+ continues to close the gap on market leaders: Ranked #4, the platform has
maintained steady momentum, growing its share by +2 pp year-over-year.
● ITVX stands out as a consistent growth player: In contrast to the broader market
slowdown, ITVX gained +1 pp this quarter and +2 pp annually, making it one of the few
platforms showing sustained upward momentum in the UK.
I am one of the editors here at www.systemtek.co.uk I am a UK based technology professional, with an interest in computer security and telecoms.