EE launches free online safety sessions to help parents protect children online

EE has launched a nationwide programme of free online safety sessions aimed at helping parents better understand the challenges children face in the digital world.

The mobile network operator has introduced “Parents’ Evening” appointments in hundreds of EE stores across the UK, offering families one-to-one support on topics including parental controls, app settings, social media safety and managing children’s smartphone use.

The free half-hour sessions are designed to give parents practical advice and confidence when dealing with online safety concerns. EE said the appointments will continue beyond September, allowing families to return for refresher sessions during the school year.

The launch comes after EE research highlighted growing concerns among parents, teachers and young people about the impact of smartphone and social media use on everyday life. The research found that many families struggle to manage screen time, online behaviour and the challenges created by rapidly changing technology.

Teachers surveyed as part of the research reported that online issues, including social media disputes and late-night phone use, were increasingly affecting classroom concentration. Many educators said the return from the summer holidays can be a particularly challenging period as pupils adjust back to school routines.

Parents also raised concerns about children encountering harmful online content, with many saying they feel overwhelmed by the speed at which digital platforms and technology are changing.

Alongside the store-based sessions, EE has worked with school leaders to create a free online safety “homework sheet” for parents. The short guide is designed to encourage conversations between families and help parents review settings and boundaries before children return to school.

EE’s wider online safety programme includes tools such as parental controls, network-level content filters, Safer SIMs for younger users and guidance designed to help families make safer decisions about connected devices.

Claire Gillies, Chief Executive Officer of BT’s Consumer Division, said the initiative aims to provide families with practical support as they navigate the benefits and risks of the online world.

The company hopes the sessions will help parents feel more prepared to support children online, while encouraging healthier digital habits at home and improving conversations around smartphone use.